LP
upper intermediate level
Description
Materials
Main Aims
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To provide clarification of language used for creating advertisements
Subsidiary Aims
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To provide gist listening practice using a text about advertisement in the context of how to be kind
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To provide accuracy and fluency speaking practice in a created advertisement in the context of selling a product
Procedure (48-64 minutes)
T starts with personalization by talking about a friend's advice that changed her life. T asks ss to talk in pairs about an advice they give or is given to them that they will never forget.
T sets the context and gives clear instructions. ss are asked a gist question to answer after watching an advertisement, T listens to the ss's answers and talks about some incidents in the video if needed.
T elicits the advertising techniques used in the video. T elicits the other techniques using some visuals and contexts. T highlights all the techniques on the board while using some keywords beside the complex terms to be well recognized. T uses some CCQs.
T chests the test while giving clear instructions. T answers the first question as a model. T uses ICQs before ss start. T gives OCF.
Ss are asked to create one of the suggested products, an app or others and its advertisement using some of the advertising techniques in a group work. T gives examples: a watch a sandwich an app a chair a dessert a pen a lamp a drink a gadget T asks ss to cover the following info: • What is the product? • What is its name? • Who is it for? • How much will it cost? • Why is it different from other similar products? • Do you have an advertising slogan for it? Ss are asked to sell their product through their created advertisement. T uses some ICQs. T monitors taking notes for the following stage.
T gives feedback by highlighting the errors and eliciting their correction. T praises some good taken notes