New lesson plan: Advertising listening

Zachry

Advertising listening - Advanced level

Advertising listening
Advanced level

Description

This lesson will be a listening lesson. The lesson will be generated from an audio clip of an advertising insider speaking of how advertising targets our emotions or do they intended for our rational thoughts.

Materials

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Advertising insider audio clip

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Advertising insider audio clip

Main Aims

To provide gist, specific information and detailed listening practice using a text about Advertising in the context of Audio clip of advertising inside

Subsidiary Aims

To provide detailed listening practice using a text about Advertising in the context of Audio clip of advertising insider

Procedure (45-59 minutes)

Warmer/Lead-in (3-5 minutes) • To set lesson context and engage students

"Advertising and our emotions/logic". I will play 3 advertising clips that will introduce different methods of advertising.

Exposure (8-10 minutes) • To provide context for the target language through a text or situation

I will ask the students about their favorite ads and why they like them.

Highlighting (2-4 minutes) • To draw students' attention to the target language

I will then introduce the target language and play audio clips of each word. I will have each student say each of the target words to ensure they know how to properly say each one.

Clarification (8-10 minutes) • To clarify the meaning, form and pronunciation of the target language

I will have a multiple choice quiz that the students will take to check their knowledge of the targeted words.

Controlled Practice (8-10 minutes) • To concept check and prepare students for more meaningful practice

I will check the students questions to gauge their understanding of how the word is used by asking questions that should prompt the student to use the targeted word in their response to my questions.

Semi-Controlled Practice (8-10 minutes) • To concept check further and prepare students for free practice

Ask additional questions regarding the targeted words, in a more complex sentence to clarify the proper appropriacy of the word

Free Practice (8-10 minutes) • To provide students with free practice of the target language

Ask the students what they would do if they were an advertising president