Advertisement Lesson
Intermediate level
Description
Main Aims
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To improve Ss' reading skills by practicing reading for gist and specific information in the context of advertising
Subsidiary Aims
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To activate the passive knowledge of Ss on some adjectives and improve their fluency in the context of advertising.
Procedure (56-60 minutes)
- T asks "Who likes shopping?" "Why?" - T uses PPP. (PPP has 6 different visuals of products) - T asks for 2 brand names for each product. - T uses a visual of a T.V with the logos of some brand in it. - T asks "Guess what are going to read and talk about today?" - Advertising - If Ss cannot guess, Ss play hangman.
- T sticks the words on WB (PPP with the products on is projected) -T gives HO of the related slides of PPP for the Ss to take notes on. - Ss matches the adjectives with the products - T checks answers - What type of word are they? - adj. CCQ: Reliable: (sinbo vs phillips vacuums are on PPP) -Does this one work for years? Does this one break easily? Does this one work every time? Stylish: (two shoes compared on PPP) - Does it look nice? Would you wear it? Fashionable: (two rings compared on PPP) - Do women wear this ring anymore? How about this one? -Drill -T projects Turkish coffee on PPP. Writes "popular, strong, efficient, cheap, delicious" on WB. - If Ss asks why it is efficient; CCQ - "Does it awaken you? Does the effect last for a long time?" -T writes "popular, expensive, efficient, necessary, useful" on WB. -Ss guess the product.
-Ss pair up. -S in each pair writes down 5 adjectives. -The other S in the pair guesses the product. -T monitors and helps pairs. Answers questions.
-T sticks pictures of a man, a woman and a kid on WB. -T sticks the products (same visuals with the PPP) on WB. -Ss matches the products to age groups. - T asks; "What other products are advertised to kids?" "Have you seen advertisements for children on T.V?" "What makes the kids like that product?" - cartoon characters, songs (hum the song of Dalin to elicit.) - T says "We will read a text" - T writes "Catch them young" on WB. - Ss guesses who is them and who wants to catch them.
-T teaches the following words Snack: Visual on PPP. CCQ: "Is this a whole meal?" "Is this enough to get full?" "Do you eat these between lunch and dinner?" Voucher: Visual on PPP. -Drill
-Ss pair up -T shows the HO to the WC. "Do not read the text.": Asks them to discuss Q1, Q2 and Q4. -ICQ: "Are you reading the text?" "Are you going to discuss question 3?" -T gives Ss the HO. (page 46, ex2, Q1, Q2 and page 47 Q4) -Pairs discuss possible answers. -T gets FB. -T says, "Now, you will find the answers in the text." "Do not read the whole text. Do not try to understand each detail." "Just find that piece of information in the text." "Work alone" ICQ "Are you going to read everything in the text?" "Are you just going to look for the answers?" "Pairs or alone?" -T says "You have 4 mins." -Ss check answers with their pairs. -FB
-T says; Did you like the text? Is it similar to schools in Turkey? -Ss underline 3 amazing/shocking facts form the text.
- Pick a s who does not talk much in class. - Ask what s/he underlined. - Why is it shocking to you? - If there is enough time, pick one ,more.
-Ss pair up. -Questions on PPP -Ss discuss; "Is it right to advertise to kids?" "Do you think advertising to children in Turkey should be stopped? Why?" "How does these advertisement affect parents?" -Ss change pairs. Discuss
-Visuals on PPP -T gives HO of the adjectives that were worked on -T points to a visual, Ss use the adjectives in the HO