- Write the names of five familiar shops on the board (e.g., supermarket, bakery, electronics store, clothes store, and café). - Put students into pairs. Ask them to rank the shops from their favorite to their least favorite. Encourage each student to say why they like or don’t like each shop. -Ask a few pairs to share their rankings. Discuss any major differences in opinion and ask follow-up questions like, “Why do you like this shop?” and “What’s special about it?

Go through the key phrases in the box as a class. Use simple definitions and examples for words like “luxury” and “sale.” Point out the glossary on page 86 and explain that students can use it to find meanings of unfamiliar words in the text. In pairs, students discuss quick questions using the new vocabulary, like: “Do you like luxury brands?” “Do you buy clothes during a sale?” Monitor and assist if needed. Give students enough time to answer the related questions in the exercise.

Introduce the text “How to Market Your Business.” Read it together as a class or have students read individually. Explain that texts can be written for different audiences. Ask, “Who is this text written for?” and " Where is it from" (Answers: business owners, it is from a magazine) Guide students to identify phrases that show the target audience, such as “How to market your business.” Follow-Up Question: “What advice does the text give to business owners and why?”

Go over the True/False task with students. Set a five-minute time limit for reading the text again and deciding if each sentence is true or false. Students should highlight parts of the text that provide answers. After completing the task individually, students compare their answers with a partner. Go through the answers together, clarifying any misunderstandings. Encourage students to correct false statements by asking, “What part of the text gives the answer?” and “How can we change it to make it true?”

In pairs, students discuss these questions: “Which type of shopper are you: Discount, Luxury, or Quality? Why?” “What kind of shopper do you think Mike wants to attract to his shop?” "Do you think you could be a successful business owner? Why?" "What can you do to have a successful business? Why?" Open up the discussion, and invite students to share their thoughts. Join the discussion to make it more engaging, using simple follow-up questions like “Why?” or “Can you give an example?”